Trademark Services

Trademark Services

Trademarks are an important and valuable means of protecting the names of your company, its products and services, which are key assets to your business. An effective trademark supports your brand, which intuitively identifies the company together with its products and services and distinguishes it from competitors.

We, at Eitan, Mehulal & Sadot, help our clients create and implement an effective trademark strategy and in increasing their brand value worldwide. We therefore provide all services,  ranging from guidance on proper trademark selection and use through registration, enforcement and dispute resolution.

Our clients benefit from transparent, affordable service which enables them to control costs at all times - without sacrificing quality.

Complete range of brand protection services

We provide a complete range of services, including:

  • Drafting and Prosecution of Trademark Applications. We prepare, file and prosecute trademark applications with the relevant trademark authorities in diverse jurisdictions across the globe. We offer our extensive experience worldwide at affordable and predictable prices. Through our prestigious worldwide "Ring of Associates", we ensure premium support for registration throughout the world, including registration through Madrid system.
  • Selecting the Right Name. It is important to select a name that is legally eligible for trademark protection. To this end, we perform cost-effective international name clearance and trademark searches. 
  • Building Rights through Proper Use. We help our clients minimize the probability that a trademark will become generic or be attacked by third parties by providing guidance for its proper use in trade shows, websites and as part of other promotional and marketing materials.
  • Brand Enforcement and Litigation. We specialize in protecting the interests of foreign clients who do business in Israel. We therefore offer our clients unique brand enforcement packages, which include challenging infringement, dilution, and unfair competition in order to protect their brands. In conjunction with the above, we offer brand litigation and litigation management services. 
  • Licensing and Franchising Agreements. One of the distinctive added values of our trademark group is a special cross-practice capability in terms of licensing, distribution and marketing agreements from a trademark vantage point. When brand names are the core asset of an agreement, our team experts can draft and structure the agreement to ensure protection of the brand. When brand names are involved in any other agreement, our review will guarantee that brand rights are not compromised. 
  • Due Diligence. We evaluate trademarks portfolios in the context of due-diligence reviews including M&As, IPOs, investments, licensing and other commercial transactions. 
  • Domain Names. As part of brand protection, we acquire, protect and resolve disputes with regard to domain names. In addition, we counsel regarding key words, advertisements in search engines, linking, framing, meta-tags and text. 
  • Expert Opinion. Our experienced team is qualified to provide high-end services including assessments regarding international rights and opinions to tax authorities, as well as to serve as experts in court proceedings.

Proven Track Record
Our foreign clients include major brand names such as Royal Bank of Scotland, BIC, Virgin, Tim Tam, Samsung, Nike, Kenwood and Seiko. We serve Israeli clients such as Castro Model, Keter Plastic, Bagir, Polgat, Shamir Optical Industries and Audiocodes as well as many startups and technology companies.

Intellectual Property Partners

   Tally Eitan    Sally Gillis
   Shirley Gal    Heidi M. Brun
   Aline Wekselman    
   Joel Vidal